One post at a time, each on a different part of the job: the call, the numbers, the list, the law, the routine.
Not every reply is a lead, and we would rather sell fewer than pretend otherwise. Here is what a conversation has to show before it is listed on Speed to Seller.
Flip the phone around. The homeowner on the other end is reading a message from a stranger about the most valuable thing he or she owns. Tone is not politeness; it is the whole strategy.
Leads are sold with confident language and little evidence. Six questions that separate a source worth testing from one worth skipping, and the answers you should expect.
Most sellers do not sign on the first call. A follow-up system you will actually use beats a sophisticated one you abandon, and it fits on a single page.
The same motivated seller can be a cash deal, a novation, or a polite goodbye. Which one depends on the house, the seller’s timeline, and what you can actually deliver.
You do not need an appraisal to call a seller back with a credible number. You need three honest comparables, a repair guess you can defend, and a formula you apply the same way every time.
A delinquency flag is a fact about a county’s ledger, not about a person’s intentions. Reading the record correctly is the difference between a lead and a list.
Buying a lead does not transfer the legal risk of contacting that person. A plain-language tour of the rules that apply once the seller’s number is in your hands. Not legal advice.
The price on the lead is the smallest number in the chain. Cost per conversation, per appointment and per contract are what decide whether a lead source works for you.
A homeowner who answered a text is not a cold call. The opening that works picks up his or her own words, asks one real question, and earns the next five minutes.
Every lead on Speed to Seller is a seller who already replied to a text. $5 each, sold once, to one buyer.