Reputation

How to get a seller to give a video testimonial for a difficult property

Securing a video testimonial for a difficult property adds significant credibility to your operation, showing future sellers you can handle complex situations. It requires a specific approach that focuses on the positive aspects of your process, despite the property's challenges.

October 19, 2026 · 4 min read

Why video testimonials matter, especially for challenging deals

A video testimonial offers a level of authenticity that written reviews often miss. For difficult properties – those with extensive repairs, complex heir situations, or tight timelines – a seller speaking directly about his or her positive experience demonstrates your ability to navigate real challenges. This is more persuasive than simply saying you handle tough deals.

It helps build a reputation as an investor who can deliver on promises, even when the property itself presents obstacles. This kind of social proof can reduce skepticism from future sellers who have equally challenging properties.

When to ask for the video testimonial

The best time to ask is immediately after closing, or shortly thereafter, once the seller has the funds and the relief of the deal being done. This is when his or her positive feelings about the smooth process and your professionalism are strongest. Do not wait too long; enthusiasm fades.

Frame the request as helping other homeowners in similar situations. Say, "I know your situation was unique, and I think your story could really help others who are feeling stuck. Would you be willing to share a few words on video about your experience with us?"

Focus on the seller's positive experience, not the property's problems

When directing the seller, guide him or her to talk about how you solved his or her problem, not to dwell on the issues with the property itself. Ask questions like: "What was the biggest relief for you?" or "How did we make the process easy despite the challenges?" Focus on his or her feeling of being understood and helped.

You want him or her to speak about your communication, speed, honesty, and how you handled the complexities. This reinforces your value proposition without needing to recap every issue the property had. The goal is to highlight your problem-solving, not the problem.

Make it easy for him or her to record it

Offer simple options. Suggest a quick video call, or even having him or her record a short clip on his or her phone. Many sellers are not comfortable with elaborate setups. If you meet him or her in person, you can record it right there with your phone, but always ask permission first. Keep it informal and brief.

Provide a few bullet points of topics he or she might cover, but emphasize that it should feel natural and from the heart. Do not script him or her. The goal is authenticity, not perfection. A genuine, unpolished testimonial is more believable than a slick, overly produced one.

Preparing the seller for common questions

Briefly mention a few common points you'd like him or her to address, such as why he or she chose you over other options, how fast the process was, or what he or she appreciated most about working with you. This gives him or her a framework without dictating his or her words.

Reassure him or her that it does not need to be perfect. A simple, honest account of his or her experience is what you are looking for. This reduces pressure and makes him or her more likely to participate.

What to do if the seller declines

If a seller declines, respect his or her decision immediately. Do not push. You can simply say, "No problem at all, I completely understand. Is there anything else you might be willing to share in writing, or perhaps just a few words I can quote?" Sometimes, a written testimonial is an easier ask.

Even if he or she declines completely, thank him or her for considering it and for his or her business. Maintaining a good relationship, even without a testimonial, is still valuable for your long-term reputation and potential future referrals. The goodwill alone is a win.

Questions people ask

What if the seller only wants to give a written testimonial?

Accept a written testimonial graciously. It is still valuable social proof. You can then ask if you can use his or her name and general location. A written review is better than no review at all.

Do I need professional equipment for a video testimonial?

No, a modern smartphone is perfectly adequate. The goal is authenticity, not Hollywood production. Good lighting and clear audio are more important than fancy cameras.

Should I offer compensation for a video testimonial?

It is generally not recommended to pay for testimonials, as it can reduce their perceived authenticity. Focus on the value you provided him or her. The best testimonials come from genuine satisfaction.

How do I handle a seller who is camera-shy?

Acknowledge his or her shyness and offer alternatives, like an audio recording or a written statement. Reassure him or her that a simple, unedited video is fine, or even just his or her voice. Sometimes, a casual approach can ease the tension.