Reputation

How to ask for a testimonial after closing

Asking for a testimonial after closing is a natural step when a seller has had a positive experience with your process, but timing and phrasing are key. Frame your request around his or her experience, not just about promoting yourself, to get an authentic response.

October 8, 2026 · 4 min read

The right time to ask

The best time to ask for a testimonial is right after the closing, or within a few days when the positive experience and relief are still fresh in the seller's mind. He or she has received his or her funds, the house is no longer his or her responsibility, and the process is complete.

A short phone call or a concise email immediately following the closing can be very effective. Do not let too much time pass, or the enthusiasm might wane.

What to ask for

Instead of a generic 'Can you write me a review?', ask for specifics. Prompt the seller by asking about particular aspects of his or her experience. You might ask: 'What did you find most helpful about working with us?' or 'How did our process compare to what you expected?'

Encourage him or her to focus on the problem you solved for him or her, whether it was speed, convenience, avoiding repairs, or navigating a difficult situation. This makes the testimonial more impactful and relatable to future sellers.

Make it easy for him or her

Most sellers are not professional writers, and asking them to compose something from scratch can be a barrier. Make it as easy as possible. Offer to send a few prompt questions, or even a very brief draft that he or she can edit or approve.

Give him or her options for how to provide it: a quick text message, an email, or even a short phone call where you can jot down his or her words (with his or her permission, of course). The less effort required on his or her part, the more likely he or she is to do it.

Where to use testimonials

Once you have a testimonial, use it strategically. Your business website is an obvious place, often on a dedicated 'Success Stories' or 'Testimonials' page. You can also incorporate snippets into marketing materials, such as direct mail pieces or social media posts.

When using them, always obtain explicit permission from the seller to use his or her words and, if applicable, his or her name (first name and last initial is usually sufficient for privacy). Being transparent and respectful of privacy builds further trust.

Handling negative feedback

Not every experience will be perfect, and occasionally a seller might provide less-than-glowing feedback or even a negative review. Do not ignore it. Reach out to the seller directly, thank him or her for his or her honesty, and genuinely try to understand his or her concerns.

Even if you cannot change the past, showing you care and are willing to listen can mitigate the impact and even turn a negative into a neutral or positive interaction. Learn from the feedback to improve your process for future sellers.

Beyond testimonials: referrals

A truly positive experience often leads to something even more valuable than a testimonial: referrals. If a seller had a smooth, easy, and fair transaction, he or she is likely to mention you to friends, family, or neighbors who might be in a similar situation.

At the end of your request for a testimonial, you might add, 'And if you know anyone else who might benefit from a quick, no-hassle sale, please feel free to pass along our contact information.' A satisfied seller is your best marketing asset.

Questions people ask

Do I offer him or her anything for a testimonial?

It is generally best not to offer direct compensation for a testimonial, as it can make the feedback seem less authentic. A small, thoughtful thank-you gift after he or she provides the testimonial, like a gift card or a local treat, is acceptable.

What if he or she just says 'It was fine'?

If you get a generic response, gently probe for specifics. 'That's great to hear! Was there anything in particular that stood out as 'fine' or made the process smooth for you?' This helps him or her elaborate without feeling pressured.

Can I help him or her write it?

Yes, you can offer to help him or her write it. You might say, 'Would it be easier if I drafted a few sentences based on our conversation and you could just approve or edit it?' This reduces the burden on the seller and often gets you a better, more focused testimonial.

Should I ask for a video testimonial?

Video testimonials are very powerful but also a bigger ask. Only pursue this if you have a very enthusiastic seller who is comfortable on camera. Make sure to provide clear instructions and offer to handle any editing to make it simple for him or her.