Reputation

How to get referrals from past sellers

Getting referrals from past sellers is about providing a consistently positive experience, even if a deal does not close. Focus on professionalism and clear communication throughout the entire process, not just at the transaction's end.

October 8, 2026 · 3 min read

Deliver a smooth, transparent process

The foundation of any referral is a positive experience. From the first call to the closing table, every interaction should be professional and transparent. Explain each step of your process clearly so the seller understands what to expect. There should be no surprises.

Even if the seller is in a difficult situation, treating him or her with respect and empathy goes a long way. Make sure you follow through on your commitments, whether that is returning a call by a certain time or delivering on an agreed-upon closing date. This builds trust, which is essential for someone to recommend you to a friend or family member.

Maintain communication after the deal closes (or doesn't)

Your relationship with a seller does not end at closing. A quick follow-up call a few weeks later to see how he or she is settling in can leave a lasting positive impression. This shows you care beyond the transaction itself. This can be as simple as asking if the move went smoothly or if he or she needs anything else.

What about deals that do not close? These are equally important for referrals. If you could not come to terms, or if the deal fell through for reasons outside of your control, handle it gracefully. Offer any help or resources you can, even if it does not benefit you directly. A seller who felt respected and well-treated, even without a deal, is far more likely to speak positively about you.

Educate sellers about your business model

Many homeowners do not understand how real estate investors operate. Take the time to explain your process and why it can be beneficial to someone in his or her situation. This transparency can help him or her understand who else might benefit from your services.

For example, explain that you buy properties as-is, quickly, and with cash. This helps the seller identify friends or family members who might need a similar solution. When a seller understands your value proposition, he or she can more easily articulate it to someone else. This is part of how you /how-to-work-your-leads.

Directly ask for referrals (the right way)

Do not be afraid to ask for referrals, but do it at the right time and in the right way. Once the deal is done and the seller is satisfied, you can say something like, 'I really enjoyed working with you. If you know anyone else who might need a quick, hassle-free sale, please feel free to pass along my information.'

You can also offer a small token of appreciation for any successful referrals, but this should always come after the referral, not as an upfront incentive. The primary driver for referrals should be the excellent service you provided, not a potential payment. Offering a gift card or something similar after a referred deal closes is a good gesture.

Leverage online reviews and testimonials

While referrals are often word-of-mouth, online reviews amplify your reputation. After a successful closing, ask the seller if he or she would be willing to leave a review on a platform like Google. Positive online feedback reinforces your credibility.

A strong online presence makes it easier for referred individuals to verify your legitimacy. When someone hears your name, his or her first instinct might be to search online. Positive reviews act as social proof that you are reliable and trustworthy. This is part of building your brand as a professional investor.

Questions people ask

What if a seller has a bad experience with me?

Address any issues directly and professionally. Acknowledge his or her concerns, try to find a solution, and learn from the situation. A respectful resolution, even after a problem, can still protect your reputation.

Should I offer money for referrals?

It is generally better to focus on providing excellent service as the primary driver for referrals. You can offer a small thank-you gift after a referred deal successfully closes, but avoid making it an upfront incentive that might be misinterpreted.

How long after a deal should I ask for a referral?

Wait until the seller has settled and is clearly satisfied with the transaction. A few weeks after closing is often a good timeframe, giving him or her time to reflect on the positive experience.